Kraft Heinz Hub on Walmart.com
Halloween Recipe Showcase Video
The Challenge: Kraft Heinz, maker of some of America’s most popular food products, was looking for a way to drive customers whom they engage through email blasts, blogging campaigns, and other digital tactics.
Kraft Digital Hub and Cookbook
What We Delivered: MOjO and Kraft Heinz developed a year-long brand page that showcases Kraft Heinz recipes, product and branded content, as well as messaging and product highlights on Walmart.com. This Hub is a centralized platform that creates a seamless consumer experience, inspiring localized excitement and encouraging repeat purchases, driving sales of Kraft Heinz branded products.
MOjO developed custom content, including videos and photography that lives on a year-long Walmart brand page. This site includes Kraft Heinz recipes and product highlights that help the company connect with its Walmart consumers.
The Execution:
KRAFT HUB Gallery
S'mores Recipe Video